Searching for an Edge in Today's Job Market

Session Descriptions

Being the Brand

Said Aghil Baaghil
Leading Brand Marketing Consultant in the Middle East & Author

From your shopping list to your daily activities, in today's environment, everything is about branding. You may even find yourself branding friends and family into categories! In the past we used to identify things through names and symbols but today we identify things through experiences and relationships. Just you being who you are is the brand, even if you are a recent college graduate and you own just a resume. At this stage you're all about finding success. It will be easier to do if you can differentiate yourself from the crowd. To become a brand you must take the following steps:

- Know who you are
- Understand your needs
- Evaluate your skills and talents
- Understand your strength
- Unify your thoughts
- Manage your thoughts
- Put your thoughts in perspective
- Stand for one thing
- Focus on your message
- Leadership and control

These are steps to build YOUR personal brand experience. Knowing your personal brand helps to lead and manage which helps others identify what you stand for. Today’s brands are living experiences, think of all the product brands you love or your favorite music group, you’ll find more than one reason why you have the personal connection to them.


Can You Get to the Point?

Dave Yewman
Strategic Communications Expert

A lot of presentations suck. The speakers are often ill-prepared, sloppy and boring, and their speeches are an incredible waste of time in today's busy business climate. If you can't get right to the point and deliver a clear, concise, compelling message you probably won't get the job, land the business or snag the funding. And it's not just speeches. People frequently don't get to the point in e-mail, white papers and company case studies either.

This session will give students practical tips on how to get to the point when speaking or writing - critical skills as they prepare to enter the job market. Communicating well is almost an unfair advantage in the current business climate - because so few prospective employees do it.


Personal Power

Tonja Edgecomb
Certified Hypnotherapist, Usui Reiki Master & Holistic Practitioner

This workshop invites you to match the vision you have for life with the confidence to achieve that vision. Your outlook determines how you view the doors of opportunity when you graduate. Maintaining self-esteem and a positive mindset opens the lines of communication between you and the world; not to mention present and future employers. 

Your Altitude is Limited Only by Your Attitude.


Successful Interviewing

Joni Pendleton
VP & Senior Operations Project Manager with Bank of America

 Does the mere thought of interviewing strike fear in your heart? Interviewing doesn't have to be an unpleasant experience. This session will share important tips to help you relax and demonstrate the confidence and professionalism you'll need to outshine the competition. 

Here are the session highlights:
   1.  Interviewing Etiquette: The little things matter.
   2.  Communication: It's not all verbal.
   3.  Interview Questions: What may be asked?
   4.  Common Mistakes: What interviewing pitfalls should I be aware of?
   5.  Follow Up: What should I do after the interview?

The key to a successful interview is preparation. Join us to learn how to set yourself up for success!


Without Boundaries

Ray Bessette
Lieutenant Colonel/Deputy Chief with the Maine State Police

The road to leadership is truly not complex. Hard work, dedication, timing, and being in the right place at the right time are key ingredients. You must have a clear vision, core principals, and a strong belief in what’s right. What’s right isn’t always easy, and what’s easy isn’t always right. I have the opportunity to work with leaders from not only governmental entities, but the private sector as well. Learning never stops. I observe successful leadership on a daily basis. A prevalent character trait most consistent amongst successful leaders is an uncanny ability to not make excuses for the failures or challenges in life, but to harness the lessons learned and not create boundaries to their own success. We all experience challenges in our personal and professional lives. The ability to harness these life lessons and move forward, not make them a crutch or make excuses, is a common trait of very successful leaders. Do not fear failure, concentrate on failing forward. Take adversity, take risk, and turn it into a path without boundaries!


Networking for Young Professionals

Katherine Kulig
Laboratory Manager and Senior Research Technologist at Mass General

Creating and maintaining connections is important when looking for a job or changing careers. Finding those contacts in a new city or field can be difficult, but with the right tools it is not impossible. This seminar explains the intricacy of networking in the modern media age and why face to face interaction is just as important. Social media already plays a major part of college students lives; learn how to use that tool effectively after graduation with proper networking etiquette. Every interaction is a new connection and you never know who you are going to meet.


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